Optimum Executive
Webinar
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webinars
Replay
“AI and automation in B2B sales”

This replay gives you the keys to:
– Understand the real impact of AI in B2B sales
– Identify internal and external sales tasks to be automated
– Save time while increasing the performance of your teams
– Avoid the most common mistakes SMEs make in their digital transformation
– Integrate AI in a concrete, progressive and strategic way
Optimum executive
Our News
Building a Motivated and High-Performing Sales Team: HR Best Practices for SMEs and Scale-ups
This article explains how to build a motivated, high-performance sales team in an SME or scale-up. It details best practices for effective onboarding, sustainable motivation levers, and talent retention strategies. It also highlights the role of AI and automation in refocusing salespeople on high-value tasks. The aim is to help managers professionalize their sales HR approach.
Optimum Executive
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